Marketing Development Manager - DMC/Tourism

Company: DESERT GATE TOURISM - UAE

An organization built on professionalism, extensive experience, and guest-centricity, Desert Gate was the long-sought dream of a visionary who established the company in 2004 as a supplier of the local needs of top-level tour operators in the UAE. Today, it is a full-fledged premium DMC, serving the seven emirates of the UAE, Oman, the Maldives, and its newest destinations Qatar and Mauritius. Over the years, the company has been recognised and rewarded for its innovative approach to product design as well as providing top notch service to its guests.

With a solid financial base complemented by a well-proven, reliable top management boasting 75 years of combined experience in the travel industry, Desert Gate envisions becoming the number one luxury travel group in the Gulf region, with a plan to expand its services to other destinations that are culturally connected to its home market.

Digital Marketing:

• Assist in managing digital marketing channels such as social media, email marketing, SEO, and PPC advertising to enhance the company's online presence and generate leads.

Content Creation:

• Contribute to content creation efforts, including writing blogs, creating videos, and designing infographics to promote travel destinations, services, and attractions.

Advertising:

• Support the Director of Marketing in planning and executing advertising campaigns across various platforms, ensuring their effectiveness.
• Assisting in developing plans for the advertising and marketing of company products to raise the company’s market profile and increase sales.

Market Research:

• Assist in gathering and analyzing data related to market trends, customer preferences, and competitors to help shape marketing strategies.
• Study, analyze and support in developing the marketing strategy/plans for the company’s products and services to achieve adequate market penetration/market share/brand positioning within the DMC’s respective markets.

Brand Management:

• Help maintain the company's brand image by ensuring consistency in marketing materials and across different marketing channels.
• Assisting with translating business department objectives and strategies to prepare brand portfolio objective, plans, strategies to facilitate the growth of B2B and B2C irrespectively.

Public Relations:

• Collaborate with the Director of Marketing to build and maintain relationships with media outlets, influencers, and travel bloggers to secure positive coverage and press releases.

Event Planning:

• Participate in the organization and management of events, trade shows, and promotional activities to showcase the company's services and engage with potential customers.

Budget Management:

• Support in monitoring marketing expenses and budget utilization to ensure cost-effective strategies.
• Communicate with the Department head all the organization of promotional activities, ensuring that they are carried out efficiently and within agreed budgets, to raise the profile of the company and increase sales.

Reporting:

• Generate reports on marketing performance and key metrics to evaluate the effectiveness of marketing initiatives and present them to the Department head.